As reported by The Brian Allmer Media Network:
http://brianallmerradionetwork.wordpress.com/
Western Dairy Association’s (WDA) board of directors, dairy farm families and staff members met with Smart Slice Pizza partners on July 19 to celebrate a five-year, farm-to-fork partnership that resulted in the creation of a “smart”, fresh, healthy, low-fat pizza offering that can be delivered hot to schools.
Celebrating Smart Slice Pizza Partnership
The collaboration began with St. Vrain Valley School District’s request for a healthier pizza made with low-fat commodity cheese meeting USDA’s strict standards. Dairy farm families through WDA and Dairy Management Inc. teamed up with Domino’s Pizza and Leprino Foods to formulate, pilot test and roll out a new pizza that is delivered fresh and hot to schools; uses low-fat commodity cheese; is cost, labor and energy efficient; supports local business; AND would be eaten by pizza’s toughest critics – school kids.
“The partnership’s project not only won the approval of USDA and St. Vrain School District’s food service team, it won the taste buds of students. The program is now rolling out via Domino’s new national program,” says Cindy Haren, WDA’s chief executive officer.
To make the project even more successful, WDA’s film and educational materials which were developed to educate food service, school and community leaders, and parents won the region’s top news broadcast award, a Heartland Emmy Award.
The specifics of the award:
Informational/Instructional Feature/Segment
“Pizza Day – A Win-Win For Everybody”
Takeda Entertainment, Inc., Denver
Scott Takeda, Director/Writer
Daniel Dvorak, Director of Photography
Brock Sherman, Art Director
Tami Anderson, Senior Producer
Erin Johnson, Creative Director
Visit Western Dairy Association and see the video: