RunawayTrain Productions garners Regional Emmy

As reported by The Brian Allmer Media Network:

http://brianallmerradionetwork.wordpress.com/

Western Dairy Association’s (WDA) board of directors, dairy farm families and staff members met with Smart Slice Pizza partners on July 19 to celebrate a five-year, farm-to-fork partnership that resulted in the creation of a “smart”, fresh, healthy, low-fat pizza offering that can be delivered hot to schools.

Celebrating Smart Slice Pizza Partnership

The collaboration began with St. Vrain Valley School District’s request for a healthier pizza made with low-fat commodity cheese meeting USDA’s strict standards. Dairy farm families through WDA and Dairy Management Inc. teamed up with Domino’s Pizza and Leprino Foods to formulate, pilot test and roll out a new pizza that is delivered fresh and hot to schools; uses low-fat commodity cheese; is cost, labor and energy efficient; supports local business; AND would be eaten by pizza’s toughest critics – school kids.

“The partnership’s project not only won the approval of USDA and St. Vrain School District’s food service team, it won the taste buds of students. The program is now rolling out via Domino’s new national program,” says Cindy Haren, WDA’s chief executive officer.

To make the project even more successful, WDA’s film and educational materials which were developed to educate food service, school and community leaders, and parents won the region’s top news broadcast award, a Heartland Emmy Award.

The specifics of the award:

Informational/Instructional Feature/Segment
“Pizza Day – A Win-Win For Everybody”

Takeda Entertainment, Inc., Denver

Scott Takeda, Director/Writer

Daniel Dvorak, Director of Photography

Brock Sherman, Art Director

Tami Anderson, Senior Producer

Erin Johnson, Creative Director

Visit Western Dairy Association and see the video:

http://westerndairyassociation.org/schools/pizza-at-school/

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General Motors – “The All New GM” turns to RunawayTrain Productions

General Motors – “The All New GM” video produced by RunawayTrain Productions

2009 was tough on the auto industry and for General Motors it was no different, but when most auto manufacturer’s got conservative in 2009, GM was busy renovating dealerships, improving product, systems, and procedures. The executives at GM know the future was bright but they wanted to let the dealer base know it, so GM turned to RunawayTrain Productions in Denver, Colorado. GM wanted to create a series of video presentations that would rekindle the feelings of optimism and pride in the company, while clearly illustrating recent milestones and vision for the future.

The opening piece titled “The All New GM” highlights the themes of the campaign.  New products,new look, new clientele, new facilities, new commitment, and new spirit. GM wanted to hear from a broad cross section of employees, see high quality shots of renovated dealerships, and package it with contemporary graphics and music to create a feeling of momentum.

RunawayTrain Productions shot in multiple locations across the United States to capture a variety of recently remodeled dealerships, interviewing corporate executives, dealership managers, as well as sales and service employees. By crafting interview questions around GM’s key bullet points RunawayTrain was able to create a variety of video pieces ranging from short attention grabbers to longer, more detailed presentations.  GM liked this approach for several reasons. Economically, the modular nature of the productions gave them lots of presentation options for a reasonable budget.  By designing a campaign wide graphics package, that could be easily adapted to existing running footage, they enhanced their brand direction with a consistent graphic look that appears on many platforms, and many viewers.

The creative community also recognized the success of the production by awarding RunawayTrain Productions two Telly awards which honor the very best in film and television. Check out this and other video projects by RunawayTrain Productions on youtube, vimeo, and vodpod.

Xcel Energy produced two videos on SmartGrid technology with RunawayTrain Productions.

 

Xcel Energy

 The board of directors of Xcel Energy, the largest utility in the Rocky Mountain Region, contracted RunawayTrain Productions to produce two video projects structured to raise awareness and support for Xcel Energy’s new SmartGrid technology.

 The first video substantiated a legislative effort for the city of Boulder to revamp the city’s aging analog system and become the nation’s first “SmartCity”.  By upgrading to Xcel’s real time management and distribution system, the city would not only become the flagship of green municipalities but reduced their annual operating budget.

 The second project involved integrating the video presentation into a mobile educational display that could attend events around the country to educate and market SmartGrid technology to both public and private entities.

 Xcel Energy enlisted the award winning motion graphics skills of RunawayTrain Productions in Denver Colorado to create a virtual city model and illustrate the technical advantages of the SmartGrid. Mixed with live action of everyday households, the video creates an effective relationship between energy management technology and the homeowner.

 RunawayTrain Productions partnered with Xcel Energy’s marketing department, technical representatives and product managers to concept, write and design a script which would explain the benefits of the SmartGrid technology as it relates to consumers, communities, and the environment. RunawayTrain Productions shot in multiple locations including Denver and Boulder using a Sony-EX3 high definition camera.

 Post production involved the use of complex 3d and 2d animation, stock footage, and live action to illustrate our culture’s transition from analog to digital as the fundamental difference between legacy technology and Xcel Energy’s new SmartGrid system.

Western Dairy Association video created by RunawayTrain Productions

This Project for the Western Dairy Association takes a whimsical strategy on promoting the dairy industry.

Western Dairy Association – “Cow Caregivers, Earth Caretakers”

 The Western Dairy Association wanted to produce a creative and informative marketing piece to raise awareness and enrich the image of dairy farmers in the state of Colorado.  The result was a warm and engaging animated video that garnered regional Emmy and National Telly top honors for design.

 RunawayTrain Productions used a book metaphor to chapter Western Dairy’s key concepts of family ownership, the ethical treatment of animals, and environmental stewardship through sustainability.  The design involved creation of a 3D book with turning pages as transitions. The 3D elements were created using 3D Studio Max and added to the final composite using Adobe After Effects.

 Interviews with dairy farmers were shot using RunawayTrain’s Sony-EX3 camera on the Comcast Media Center’s soundstage in Denver Colorado.  The set backgrounds were painted with a chroma key greenscreen allowing for later replacement with animated backgrounds. Carefully designed dolly and zooms were utilized to create segment transitions.

 In the post production process, award winning creative director Brock Sherman created still image cutouts from captured images and stock footage using Adobe Photoshop. Images were selected to reinforce themes of nutrient rich milk, family pride, care for animals, sustainability, integrity, and Americana. In the final composite all these elements were chroma keyed, motion tracked with camera moves, and treated with various filters to create a warm, engaging presentation that is consistent with the Western Dairy Associations overall marketing values.

 The Western Dairy Association’s “Cow Caregivers, Earth Caretakers” won both Regional Emmy and National Telly awards for excellence. The video was pressed to DVD for a direct mail campaign, occupies a prominent place in all WDA trade shows, and is featured on the Western Dairy Association website.  Western Dairy Association has had an overwhelmingly positive response to the video, and plans are already underway for next year’s project.

RunawayTrain Productions a Denver Colorado video company- writing, production and editing

RunawayTrain Productions specializes in the writing and production of commercials, marketing and sales materials, for print or television, industrial videos and corporate image campaigns as well as multi-media presentations such as flash and web-design, With the talent and ability to handle any project, simple or complex, our team has been entrusted by many organizations around the country to creatively and effectively craft messages that reach their target audience.

From digital video to HD, we have the capabilities to deliver your final product in traditional broadcast formats, to an array of non-broadcast electronic platforms.  Whatever your choice of communicating with your audience, we are fully capable to meet all of your multi-media needs.

RunawayTrain Productions is an award winning video production company in Denver Colorado

RunawayTrain Productions is an award winning video production company in Denver Colorado that  handles all types for video assignments such as Motion Graphics, Animation, Corporate Marketing Videos, Corporate Training and Instruction videos and broadcast commercials for TV and Cable.

 Here are some of our award winning work:

7/22/09 // Emmy Win!
RunawayTrain’s Creative Director,  Brock Sherman won a Regional Emmy Award this past Saturday, for his work on The Western Dairy Association’s “Earth Caretakers” video. The same project also took a top prize in the National Telly Awards. Click the link below to check out the video!
Click here to see the video.
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04/21/09 // AJA Video Systems – NAB 2009
RunawayTrain has completed production on three high-definition videos for AJA Video Systems. The videos will be on display at the National Association of Broadcasters 2009 trade show.
Click here to see the videos and learn more about AJA.
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08/14/08 // 2008 Silver EMMA Award
Runawaytrain is a winner of a 2008 NAMIC Excellence in Multicultural Marketing Award (EMMA) for our work on the Bollywood Hits On Demand “Diwali Promo”.
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04/22/08 // The Train adds Blu-Ray DVD Authoring
Runawaytrain has just finished a Blu-Ray DVD project for the University of Colorado, our second Blu-Ray project in 2008.
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01/31/08 // 2008 N.Y. FESTIVAL WORLD SILVER MEDAL
RunawayTrain Productions  won a World Silver Award at this years 2008 NY Festival Film/Video Awards. Creative Director Brock Sherman, and Producer Natisha Walton, won for their work on the International Launch Campaign of the ARCHOS 605 Media Player. Check out a sample of the videos under the Film and Video category.
For more information on Archos click here
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11/09/06 // Bar Award
Maketing Arts & Science wins Best TV Commercial at the Home Builders Association annual marketing “Bar” awards. The spot was produced by RunawayTrain. View the Concert Homes commercial under the Design & Animation category.
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08/15/06 // P/SL Flash Presentations
RunawayTrain has completed production on two Flash presentations for Presbyterian/ St. Luke’s Medical Center. Working closely with P/SL’s Creative Director, George Abbott, RunawayTrain produced dynamic interactive web presentations for Bariatric Surgery and Choosing an OBGYN. Check them out under the Interactive & Web category.
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06/25/06 // Telly Awards
RunawayTrain has won a bronze Telly for International Channels marketing campaign, “What Are You Waiting For?” Shot on location in San Francisco, this hip piece was targeted towards young Asian Americans.  You can check it out under the Film & Video category.
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04/27/06 // Telly Awards
In a co-production with Moxie Media Group, the bronze Telly was awarded for PCL Construction’s North American Safety Video.  RunawayTrain Productions supplied project manager and producer, as well as graphics and animation. 
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04/27/06 // Golden Key Award
In a co-production with Short Sirkit Creative top honors were awarded for the Bell South MSOC Business to Business marketing video.  RunawayTrain Productions provided art direction, graphic design, animation, and edit for the video. The gold key award was presented in an awards dinner held on April 28, 2006.
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04/27/06 // Telly Awards
In a co-production with Moxie Media Group we took home the bronze Telly Award for Big O Tires holiday campaign.  RunawayTrain Productions supplied art direction, animation and edit for the commercial.  You can see the spot under Design & Animation on our website.
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Runawaytrain Productions website.

RunawayTrain Productions completes new Network ID’s for PBS Kids Sprout

Natisha Walton, Vice President and Executive Producer at RunawayTrain Productions co-produced the winter season of network IDs for PBS Kids Sprout.

 

PBS KIDS SproutSM is the first 24-hour preschool destination available on TV, for kids ages 2-5. It was created as a partnership among Comcast Corporation, HIT Entertainment, Public Broadcasting Service, and Sesame Workshop, the nonprofit educational organization behind Sesame Street®.

Shot on location in picturesque Breckinridge, Colorado, the heart of Colorado’s ski country, the pre production required weeks of location scouting, wardrobe, and casting.Says Walton: “Casting children can be a lot of fun, but it can also be challenging. You really never know how child actors will react the day of the shoot. You use your best judgment, but in the back of your mind you know they could be in a great mood during casting and not want to perform once they are on set. In our case we were very fortunate.”

Sprout is the #1 Kids On Demand service for young children, generating over half a billion orders to date. Sprout provides 60 hours of VOD programming each month, including 10-15 hours of Spanish-language programming (Plaza Sésamo®, Angelina Ballerina™, Barney & Friends™, Bob the Builder™,  Olly El Submarino™).

The IDs are live action and involved nearly 40 crew and talent for2 days, and were directed by Marianne Fernsler of Sprout.

The finished products are currently running on PBS Kids Sprout.  Look for it on your local cable listings.