RunawayTrain Productions creates 3-D production suite

Due to the increased demand for 3-D content, RunawayTrain Productions in Denver, Colorado has set up a dedicated a 3-D post production environment, enabling real time convergence adjustment with active monitoring.

Fresh off a Regional Emmy Award for Art Direction and a special effects Best of Show in the 48 Hour Film Project, Creative Director Brock Sherman sees 3-D as RunawayTrain’s next big growth area. “We’ve had some early success and it seems to be gaining momentum” says Sherman.

RunawayTrain Productions’ first foray into 3-D post production began by crudely converging stereo video streams using common DVE positioning. Sherman recalls: “We understood the basic techniques needed to create stereomedia but the tools were pretty primitive back then, and a lot of it was trial and error, so honestly, we guessed a lot. The biggest drawback was not being able to see the adjustments in a real time environment.”

After contracting to produce 3-D content for AJA Video Systems and several other clients, RunawayTrain decided a commitment to better hardware and software was necessary. Sherman continues: “Today’s software tools make the process so much more precise and the availability and reduction in price of 3-D monitoring really allows us to fine tune the convergence point for the best effects.”

RunawayTrain purchased Cineform Neo 3D, Dashwood 3d Toolbox, and a Panasonic VIERA® monitor with active glasses allowing the designer, producer, and clients to participate in the process. “We’ve found 3-D is very subjective based on content, proximity to the screen, and individual tolerance, so we see more eyes in the post production process as a good thing”.

RunawayTrainTV Goes Live!

Ever wanted your own corporate TV channel? Maybe you create an information channel that builds credibility for your industry while enhancing your brand? Maybe you create a corporate identity channel for employee recognition and morale?  The technology is ready and the time is now. RunawayTrain Productions in a partnership with livestream.com has created RunawayTrainTV for its clients, and we can help you create your own branded network as well. Check it out at    http://www.livestream.com/runawaytraintv We realized long ago that traditional television and radio are expensive to maintain, highly regulated, and target too broad a demographic for most corporate, or community uses. As viewers get more sophisticated they seek out entertainment on the internet that is relevant to their interests rather than simply accepting what broadcasters provide. For years, we have been searching for a cost effective way to provide effective, highly stylized content to specific target audiences in a traditional broadcast model. Utilizing the state of the art platform and broadband distribution network at livestream.com, RunawayTrain Productions is now creating unique private and public media networks that incorporate live action, video on demand, animation, and social media connections to Facebook and Twitter. Large corporate entities like IBM , CSPAN, USAToday, and CondeNast, use it, but also smaller, entities like The Women’s Conference, Hear it First Christian Music, and The International Surfing Association support channels as a way to reach their audiences and develop advertising revenue streams. RunawayTrain Productions will work with you to create a professional looking graphics package, develop video on demand content and even stream live events. Everything you need to enhance your brand, engage your target audience and control your message.

Cable Faxies Award Finalists

Cable Faxie Awards

Excellence in Marketing and PR

RunawayTrain Productions in Denver, Colorado has been selected as a finalist for in the Cable FAXIES Awards in the category of Video: Use of Video or Moving Image International Media Distribution’s  2009 NCTA re-brand video. You can check out the video here:

http://www.imediadistribution.com/aboutus/

International Media Distribution (formerly International Networks), has been a leading provider of in-language and multi-ethnic programming in the United States for over a decade. IMD represents 28 TV channels that offer in-language programming from a variety of international sources. International Media Distribution is a wholly owned company of Comcast Corporation and a division of Comcast International Media Group.

The video was conceptualized as a re-brand image piece that featured scenes from international networks in the IMD product offering. Comprised of stock footage, music and motion graphics it was cross promoted on multiple networks and increased awareness about the entire product line.

International Media distribution and RunawayTrain Productions are up against some big players in the competition such as ESPN, Motorola/Garfield Group, The Big Ten Network, and GPON Always On Demand. The award will be given during the Cable FAXIES Awards luncheon on April 28 at the Grand Hyatt in NYC. There will also be coverage of each finalist in a special mid-day issue of Cable FAX Daily on that day.

General Motors – “The All New GM” turns to RunawayTrain Productions

General Motors – “The All New GM” video produced by RunawayTrain Productions

2009 was tough on the auto industry and for General Motors it was no different, but when most auto manufacturer’s got conservative in 2009, GM was busy renovating dealerships, improving product, systems, and procedures. The executives at GM know the future was bright but they wanted to let the dealer base know it, so GM turned to RunawayTrain Productions in Denver, Colorado. GM wanted to create a series of video presentations that would rekindle the feelings of optimism and pride in the company, while clearly illustrating recent milestones and vision for the future.

The opening piece titled “The All New GM” highlights the themes of the campaign.  New products,new look, new clientele, new facilities, new commitment, and new spirit. GM wanted to hear from a broad cross section of employees, see high quality shots of renovated dealerships, and package it with contemporary graphics and music to create a feeling of momentum.

RunawayTrain Productions shot in multiple locations across the United States to capture a variety of recently remodeled dealerships, interviewing corporate executives, dealership managers, as well as sales and service employees. By crafting interview questions around GM’s key bullet points RunawayTrain was able to create a variety of video pieces ranging from short attention grabbers to longer, more detailed presentations.  GM liked this approach for several reasons. Economically, the modular nature of the productions gave them lots of presentation options for a reasonable budget.  By designing a campaign wide graphics package, that could be easily adapted to existing running footage, they enhanced their brand direction with a consistent graphic look that appears on many platforms, and many viewers.

The creative community also recognized the success of the production by awarding RunawayTrain Productions two Telly awards which honor the very best in film and television. Check out this and other video projects by RunawayTrain Productions on youtube, vimeo, and vodpod.

Xcel Energy produced two videos on SmartGrid technology with RunawayTrain Productions.

 

Xcel Energy

 The board of directors of Xcel Energy, the largest utility in the Rocky Mountain Region, contracted RunawayTrain Productions to produce two video projects structured to raise awareness and support for Xcel Energy’s new SmartGrid technology.

 The first video substantiated a legislative effort for the city of Boulder to revamp the city’s aging analog system and become the nation’s first “SmartCity”.  By upgrading to Xcel’s real time management and distribution system, the city would not only become the flagship of green municipalities but reduced their annual operating budget.

 The second project involved integrating the video presentation into a mobile educational display that could attend events around the country to educate and market SmartGrid technology to both public and private entities.

 Xcel Energy enlisted the award winning motion graphics skills of RunawayTrain Productions in Denver Colorado to create a virtual city model and illustrate the technical advantages of the SmartGrid. Mixed with live action of everyday households, the video creates an effective relationship between energy management technology and the homeowner.

 RunawayTrain Productions partnered with Xcel Energy’s marketing department, technical representatives and product managers to concept, write and design a script which would explain the benefits of the SmartGrid technology as it relates to consumers, communities, and the environment. RunawayTrain Productions shot in multiple locations including Denver and Boulder using a Sony-EX3 high definition camera.

 Post production involved the use of complex 3d and 2d animation, stock footage, and live action to illustrate our culture’s transition from analog to digital as the fundamental difference between legacy technology and Xcel Energy’s new SmartGrid system.

Western Dairy Association video created by RunawayTrain Productions

This Project for the Western Dairy Association takes a whimsical strategy on promoting the dairy industry.

Western Dairy Association – “Cow Caregivers, Earth Caretakers”

 The Western Dairy Association wanted to produce a creative and informative marketing piece to raise awareness and enrich the image of dairy farmers in the state of Colorado.  The result was a warm and engaging animated video that garnered regional Emmy and National Telly top honors for design.

 RunawayTrain Productions used a book metaphor to chapter Western Dairy’s key concepts of family ownership, the ethical treatment of animals, and environmental stewardship through sustainability.  The design involved creation of a 3D book with turning pages as transitions. The 3D elements were created using 3D Studio Max and added to the final composite using Adobe After Effects.

 Interviews with dairy farmers were shot using RunawayTrain’s Sony-EX3 camera on the Comcast Media Center’s soundstage in Denver Colorado.  The set backgrounds were painted with a chroma key greenscreen allowing for later replacement with animated backgrounds. Carefully designed dolly and zooms were utilized to create segment transitions.

 In the post production process, award winning creative director Brock Sherman created still image cutouts from captured images and stock footage using Adobe Photoshop. Images were selected to reinforce themes of nutrient rich milk, family pride, care for animals, sustainability, integrity, and Americana. In the final composite all these elements were chroma keyed, motion tracked with camera moves, and treated with various filters to create a warm, engaging presentation that is consistent with the Western Dairy Associations overall marketing values.

 The Western Dairy Association’s “Cow Caregivers, Earth Caretakers” won both Regional Emmy and National Telly awards for excellence. The video was pressed to DVD for a direct mail campaign, occupies a prominent place in all WDA trade shows, and is featured on the Western Dairy Association website.  Western Dairy Association has had an overwhelmingly positive response to the video, and plans are already underway for next year’s project.

RunawayTrain Productions a Denver Colorado video company- writing, production and editing

RunawayTrain Productions specializes in the writing and production of commercials, marketing and sales materials, for print or television, industrial videos and corporate image campaigns as well as multi-media presentations such as flash and web-design, With the talent and ability to handle any project, simple or complex, our team has been entrusted by many organizations around the country to creatively and effectively craft messages that reach their target audience.

From digital video to HD, we have the capabilities to deliver your final product in traditional broadcast formats, to an array of non-broadcast electronic platforms.  Whatever your choice of communicating with your audience, we are fully capable to meet all of your multi-media needs.