International HD Production for RunawayTrain Productions

Location: Amsterdam

Feature:  One of the world’s biggest providers of electronic consumer lifestyle products finds new competitive success.

When BMGI, an international business problem-solving firm, helped global giant, Philips Consumer Lifestyle, target over 120 million euro in potential cost savings, they turned to RunawayTrain Productions to spotlight the details. Sample: “Not only was this project our first International location shoot, but this project was exciting because it involved multiple trips to Amsterdam and hiring a local crew,” says RunawayTrain’s Vice President and Executive Producer of the project, Natisha Walton.

The HD video news feature is a case study highlighting the partnership between BMGI and Philips, the leading consumer product supplier to major retailers across 150 countries. Along with the Lean Six Sigma training, the two companies actually collaborated and created an intense new business methodology called ‘Smartistics’ for its sales and marketing employees worldwide.

“It’s aimed at improving the decision making process in marketing. So we think of marketing as the classical four Ps; product, pricing, placement and promotion, and trying to understand what are the best combinations of all those various variables that are going to drive your market share and drive your profitability,” explained Greg Kinsey European Managing Director at BMGI.

RunawayTrain’s HD Production that highlights ‘Smartistics’ will help BMGI garner more business. They already have 40 active clients in over 20 countries.

Cable Faxies Award Finalists

Cable Faxie Awards

Excellence in Marketing and PR

RunawayTrain Productions in Denver, Colorado has been selected as a finalist for in the Cable FAXIES Awards in the category of Video: Use of Video or Moving Image International Media Distribution’s  2009 NCTA re-brand video. You can check out the video here:

http://www.imediadistribution.com/aboutus/

International Media Distribution (formerly International Networks), has been a leading provider of in-language and multi-ethnic programming in the United States for over a decade. IMD represents 28 TV channels that offer in-language programming from a variety of international sources. International Media Distribution is a wholly owned company of Comcast Corporation and a division of Comcast International Media Group.

The video was conceptualized as a re-brand image piece that featured scenes from international networks in the IMD product offering. Comprised of stock footage, music and motion graphics it was cross promoted on multiple networks and increased awareness about the entire product line.

International Media distribution and RunawayTrain Productions are up against some big players in the competition such as ESPN, Motorola/Garfield Group, The Big Ten Network, and GPON Always On Demand. The award will be given during the Cable FAXIES Awards luncheon on April 28 at the Grand Hyatt in NYC. There will also be coverage of each finalist in a special mid-day issue of Cable FAX Daily on that day.