RunawayTrain creates 3-D trade show display for AJA Video Systems

3-D isn’t  just for the movies…

If you’ve seen James Cameron’s Avatar, you realize what 3-D effects can add to the visual experience. But 3-D production is just for the movies right?

Not anymore.

Brock Sherman, Creative Director with RunawayTrain Productions is working with AJA Video Systems to create a 3-D video presentation for AJA’s trade show booth at NAB

(National Association of Broadcasters) convention April 12-15 in Las Vegas, Nevada.

Combining high definition footage shot on RED with custom animation created by RunawayTrain Productions AJA hopes to create a show stopper on the trade floor and increase the buzz about their new video production products.

“We have been working with AJA Video Systems for a couple of years now”, says creative director Brock Sherman, “They like the style of our 2-D motion graphics work, and they’ve had us create both marketing and training presentations for them. This year, they wanted to make a real splash at NAB and what better way than incorporating the hot new technology of 3-D.”

As marketers search for more eye catching visuals, and 3-D display technology becomes more affordable, (SHARP is advertising a sub $1000 3-D ready portable DLP projector) applications for 3-D content will infiltrate the corporate space. “We think this technology has some legs” says Sherman, “so we committed some brain cells into developing a workflow for 3-D content production using mostly our existing production tools”.

RunawayTrain Productions believes the investment will pay off and even though the AJA trade show project is a closely guarded work in progress, AJA is thrilled with the direction and excited for the impact it will generate. You can see it for yourself at NAB, April 12-15th at the convention center in Las Vegas.

Runaway Train helps launch 3D TV

Golf’s Masters Tournament to Be Broadcast in 3D

March 15 (Bloomberg) — Comcast Corp. will broadcast next month’s Masters Tournament in 3-D on a special dedicated channel, marking a first for golf and capitalizing on the growing popularity of the format spurred by films like “Avatar.” Comcast, the largest U.S. cable-television provider, will assist with production and provide 3-D distribution of the tournament, golf’s first of four annual majors, the company said on its Comcast Voices blog. RunawayTrain Productions is working on a promo video announcing the channel to be shown on Comcast’s OnDemand product.

Subscribers who have a 3-D-enabled TV or personal computer will be able to watch two hours of 3-D coverage a day on Comcast’s Masters channel when the tournament airs next month, The effort marks the first live 3-D broadcast of a major sporting event on TV. CBS Corp. and Walt Disney Co.’s ESPN, which share coverage of the tournament, will continue to broadcast in 2-D, said Steve Ethun, a spokesman for Augusta National Golf Club. The U.S. PGA Tour, the world’s largest golf circuit, experimented with 3-D production at the Sony Open in January. The 3-D feed wasn’t available to viewers at the time. Sony Corp. will sponsor and provide the technology and on-course cameras for the Masters 3-D broadcast, tournament officials said in a press release.

Comcast is joining a growing list of companies that are ramping up 3-D offerings as consumer demand for the technology grows. ESPN plans to start a 3-D channel in June. Discovery Communications Inc., Sony and Imax Corp. have said they’re creating a venture to introduce a channel in 2011. DirecTV said it’s embracing the technology and has plans to introduce three 3-D channels in June.“We’ve been experimenting with different holes and camera angles, and so far the test footage looks fantastic,” Derek Harrar, Comcast’s senior vice president of video, said in an interview.

U.S. box-office sales set a record last year, boosted by the 3-D epic “Avatar,” the highest-grossing movie of all time. “Alice in Wonderland,” the 3-D version of Lewis Carroll’s tale, topped the box office the past two weeks, bringing in $208.6 million in ticket sales for Disney.

Sony, Samsung Electronics Co. and Panasonic Corp. are introducing 3-D TVs this year. The portion of U.S. households that will have a 3-D television set in four years will rise to 45 percent from 3 percent this year, according to U.K.-based research firm Futuresource Consulting.

RunawayTrainTV Goes Live!

Ever wanted your own corporate TV channel? Maybe you create an information channel that builds credibility for your industry while enhancing your brand? Maybe you create a corporate identity channel for employee recognition and morale?  The technology is ready and the time is now. RunawayTrain Productions in a partnership with livestream.com has created RunawayTrainTV for its clients, and we can help you create your own branded network as well. Check it out at    http://www.livestream.com/runawaytraintv We realized long ago that traditional television and radio are expensive to maintain, highly regulated, and target too broad a demographic for most corporate, or community uses. As viewers get more sophisticated they seek out entertainment on the internet that is relevant to their interests rather than simply accepting what broadcasters provide. For years, we have been searching for a cost effective way to provide effective, highly stylized content to specific target audiences in a traditional broadcast model. Utilizing the state of the art platform and broadband distribution network at livestream.com, RunawayTrain Productions is now creating unique private and public media networks that incorporate live action, video on demand, animation, and social media connections to Facebook and Twitter. Large corporate entities like IBM , CSPAN, USAToday, and CondeNast, use it, but also smaller, entities like The Women’s Conference, Hear it First Christian Music, and The International Surfing Association support channels as a way to reach their audiences and develop advertising revenue streams. RunawayTrain Productions will work with you to create a professional looking graphics package, develop video on demand content and even stream live events. Everything you need to enhance your brand, engage your target audience and control your message.

Xcel Energy produced two videos on SmartGrid technology with RunawayTrain Productions.

 

Xcel Energy

 The board of directors of Xcel Energy, the largest utility in the Rocky Mountain Region, contracted RunawayTrain Productions to produce two video projects structured to raise awareness and support for Xcel Energy’s new SmartGrid technology.

 The first video substantiated a legislative effort for the city of Boulder to revamp the city’s aging analog system and become the nation’s first “SmartCity”.  By upgrading to Xcel’s real time management and distribution system, the city would not only become the flagship of green municipalities but reduced their annual operating budget.

 The second project involved integrating the video presentation into a mobile educational display that could attend events around the country to educate and market SmartGrid technology to both public and private entities.

 Xcel Energy enlisted the award winning motion graphics skills of RunawayTrain Productions in Denver Colorado to create a virtual city model and illustrate the technical advantages of the SmartGrid. Mixed with live action of everyday households, the video creates an effective relationship between energy management technology and the homeowner.

 RunawayTrain Productions partnered with Xcel Energy’s marketing department, technical representatives and product managers to concept, write and design a script which would explain the benefits of the SmartGrid technology as it relates to consumers, communities, and the environment. RunawayTrain Productions shot in multiple locations including Denver and Boulder using a Sony-EX3 high definition camera.

 Post production involved the use of complex 3d and 2d animation, stock footage, and live action to illustrate our culture’s transition from analog to digital as the fundamental difference between legacy technology and Xcel Energy’s new SmartGrid system.

RunawayTrain Productions a Denver Colorado video company- writing, production and editing

RunawayTrain Productions specializes in the writing and production of commercials, marketing and sales materials, for print or television, industrial videos and corporate image campaigns as well as multi-media presentations such as flash and web-design, With the talent and ability to handle any project, simple or complex, our team has been entrusted by many organizations around the country to creatively and effectively craft messages that reach their target audience.

From digital video to HD, we have the capabilities to deliver your final product in traditional broadcast formats, to an array of non-broadcast electronic platforms.  Whatever your choice of communicating with your audience, we are fully capable to meet all of your multi-media needs.

RunawayTrain Productions is an award winning video production company in Denver Colorado

RunawayTrain Productions is an award winning video production company in Denver Colorado that  handles all types for video assignments such as Motion Graphics, Animation, Corporate Marketing Videos, Corporate Training and Instruction videos and broadcast commercials for TV and Cable.

 Here are some of our award winning work:

7/22/09 // Emmy Win!
RunawayTrain’s Creative Director,  Brock Sherman won a Regional Emmy Award this past Saturday, for his work on The Western Dairy Association’s “Earth Caretakers” video. The same project also took a top prize in the National Telly Awards. Click the link below to check out the video!
Click here to see the video.
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04/21/09 // AJA Video Systems – NAB 2009
RunawayTrain has completed production on three high-definition videos for AJA Video Systems. The videos will be on display at the National Association of Broadcasters 2009 trade show.
Click here to see the videos and learn more about AJA.
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08/14/08 // 2008 Silver EMMA Award
Runawaytrain is a winner of a 2008 NAMIC Excellence in Multicultural Marketing Award (EMMA) for our work on the Bollywood Hits On Demand “Diwali Promo”.
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04/22/08 // The Train adds Blu-Ray DVD Authoring
Runawaytrain has just finished a Blu-Ray DVD project for the University of Colorado, our second Blu-Ray project in 2008.
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01/31/08 // 2008 N.Y. FESTIVAL WORLD SILVER MEDAL
RunawayTrain Productions  won a World Silver Award at this years 2008 NY Festival Film/Video Awards. Creative Director Brock Sherman, and Producer Natisha Walton, won for their work on the International Launch Campaign of the ARCHOS 605 Media Player. Check out a sample of the videos under the Film and Video category.
For more information on Archos click here
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11/09/06 // Bar Award
Maketing Arts & Science wins Best TV Commercial at the Home Builders Association annual marketing “Bar” awards. The spot was produced by RunawayTrain. View the Concert Homes commercial under the Design & Animation category.
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08/15/06 // P/SL Flash Presentations
RunawayTrain has completed production on two Flash presentations for Presbyterian/ St. Luke’s Medical Center. Working closely with P/SL’s Creative Director, George Abbott, RunawayTrain produced dynamic interactive web presentations for Bariatric Surgery and Choosing an OBGYN. Check them out under the Interactive & Web category.
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06/25/06 // Telly Awards
RunawayTrain has won a bronze Telly for International Channels marketing campaign, “What Are You Waiting For?” Shot on location in San Francisco, this hip piece was targeted towards young Asian Americans.  You can check it out under the Film & Video category.
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04/27/06 // Telly Awards
In a co-production with Moxie Media Group, the bronze Telly was awarded for PCL Construction’s North American Safety Video.  RunawayTrain Productions supplied project manager and producer, as well as graphics and animation. 
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04/27/06 // Golden Key Award
In a co-production with Short Sirkit Creative top honors were awarded for the Bell South MSOC Business to Business marketing video.  RunawayTrain Productions provided art direction, graphic design, animation, and edit for the video. The gold key award was presented in an awards dinner held on April 28, 2006.
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04/27/06 // Telly Awards
In a co-production with Moxie Media Group we took home the bronze Telly Award for Big O Tires holiday campaign.  RunawayTrain Productions supplied art direction, animation and edit for the commercial.  You can see the spot under Design & Animation on our website.
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Runawaytrain Productions website.