RunawayTrain’s Last Call makes “Best Of” Screening 2011

Great news!! The Denver 48 Hr. Film Project results are in….Our short film, “Last Call,” has made the “Best of Screening 2011.” They judges chose the top 14 films out of all the entries and RunawayTrain Productions is in there.

“Best of” Denver Screening/Awards Ceremony
Friday, September 9th
7:30pm, $10 per ticket

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RunawayTrain Productions completes new Network ID’s for PBS Kids Sprout

Natisha Walton, Vice President and Executive Producer at RunawayTrain Productions co-produced the winter season of network IDs for PBS Kids Sprout.

PBS KIDS SproutSM is the first 24-hour preschool destination available on TV, for kids ages 2-5. It was created as a partnership among Comcast Corporation, HIT Entertainment, Public Broadcasting Service, and Sesame Workshop, the nonprofit educational organization behind Sesame Street®.

Shot on location in picturesque Breckinridge, Colorado, the heart of Colorado’s ski country, the pre production required weeks of location scouting, wardrobe, and casting.Says Walton: “Casting children can be a lot of fun, but it can also be challenging. You really never know how child actors will react the day of the shoot. You use your best judgment, but in the back of your mind you know they could be in a great mood during casting and not want to perform once they are on set. In our case we were very fortunate.”

Sprout is the #1 Kids On Demand service for young children, generating over half a billion orders to date. Sprout provides 60 hours of VOD programming each month, including 10-15 hours of Spanish-language programming (Plaza Sésamo®, Angelina Ballerina™, Barney & Friends™, Bob the Builder™,  Olly El Submarino™).

The IDs are live action and involved nearly 40 crew and talent for 2 days, and were directed by Marianne Fernsler of Sprout.

The finished products are currently running on PBS Kids Sprout.  Look for it on your local cable listings.

RunawayTrain Productions helps guests experience a piece of American history.

Homestead National Monument

Homestead National Monument

Homestead National Monument brings the epic homestead story of the American pioneer to life and demonstrates the true scope and importance of the Homestead Act of 1862 which allowed nearly any man or woman a chance to live the American dream of owning their own land.
RunawayTrain Productions in a partnership with CEAVCO Audio Visual in Denver, Colorado has been asked by the National Park Service to create an assistive listening guided tour for the Homestead National Monument in Homestead, Nebraska.

For several years, The National Park Service has been upgrading all the audio visual exhibits in the parks to enrich the visitor experience for guests with disabilities. Assistive listening systems are being installed to amplify program audio for the hearing impaired and most recently, audio description audio tracks are being added to the presentations themselves to enrich the experience for the site impaired. For almost a year, RunawayTrain Productions has been working with CEAVCO Audio Visual, the audio visual integrator, to add these audio options and convert the existing media to solid state digital playback systems.

When the National Park Service began renovating Homestead National Monument they realized that no such audio description tracks existed, so they called on RunawayTrain Productions to create one. “It sounds simple but it definitely comes with challenges” says Natisha Walton, Executive Producer and head writer on the project, “Writing for film and television focuses so much on complimenting the existing visual image. In audio description, you really have to imagine being visually impaired and maximizing your language to enrich the exhibit experience”.

The CEAVCO selected the Sennheiser GuidePort system which allows each guest wearing a receiver unit to hear a visual description based on a proximity trigger specific to the exhibit. Should the guest want to hear more detail, they may navigate to more content using buttons on the hand held receiver unit.

“It’s a great system, but it required us to flow chart the content in a much more interactive manner” says Walton. “Each of the exhibits became a bit of a jigsaw puzzle in how we designed the content flow. This project may have taken more time to produce than a conventional script, but the Park Service has been great, the content is fascinating, and at the end of the day, we feel like we may have helped someone less fortunate learn more about American History.

General Motors – “The All New GM” turns to RunawayTrain Productions

General Motors – “The All New GM” video produced by RunawayTrain Productions

2009 was tough on the auto industry and for General Motors it was no different, but when most auto manufacturer’s got conservative in 2009, GM was busy renovating dealerships, improving product, systems, and procedures. The executives at GM know the future was bright but they wanted to let the dealer base know it, so GM turned to RunawayTrain Productions in Denver, Colorado. GM wanted to create a series of video presentations that would rekindle the feelings of optimism and pride in the company, while clearly illustrating recent milestones and vision for the future.

The opening piece titled “The All New GM” highlights the themes of the campaign.  New products,new look, new clientele, new facilities, new commitment, and new spirit. GM wanted to hear from a broad cross section of employees, see high quality shots of renovated dealerships, and package it with contemporary graphics and music to create a feeling of momentum.

RunawayTrain Productions shot in multiple locations across the United States to capture a variety of recently remodeled dealerships, interviewing corporate executives, dealership managers, as well as sales and service employees. By crafting interview questions around GM’s key bullet points RunawayTrain was able to create a variety of video pieces ranging from short attention grabbers to longer, more detailed presentations.  GM liked this approach for several reasons. Economically, the modular nature of the productions gave them lots of presentation options for a reasonable budget.  By designing a campaign wide graphics package, that could be easily adapted to existing running footage, they enhanced their brand direction with a consistent graphic look that appears on many platforms, and many viewers.

The creative community also recognized the success of the production by awarding RunawayTrain Productions two Telly awards which honor the very best in film and television. Check out this and other video projects by RunawayTrain Productions on youtube, vimeo, and vodpod.

Xcel Energy produced two videos on SmartGrid technology with RunawayTrain Productions.

 

Xcel Energy

 The board of directors of Xcel Energy, the largest utility in the Rocky Mountain Region, contracted RunawayTrain Productions to produce two video projects structured to raise awareness and support for Xcel Energy’s new SmartGrid technology.

 The first video substantiated a legislative effort for the city of Boulder to revamp the city’s aging analog system and become the nation’s first “SmartCity”.  By upgrading to Xcel’s real time management and distribution system, the city would not only become the flagship of green municipalities but reduced their annual operating budget.

 The second project involved integrating the video presentation into a mobile educational display that could attend events around the country to educate and market SmartGrid technology to both public and private entities.

 Xcel Energy enlisted the award winning motion graphics skills of RunawayTrain Productions in Denver Colorado to create a virtual city model and illustrate the technical advantages of the SmartGrid. Mixed with live action of everyday households, the video creates an effective relationship between energy management technology and the homeowner.

 RunawayTrain Productions partnered with Xcel Energy’s marketing department, technical representatives and product managers to concept, write and design a script which would explain the benefits of the SmartGrid technology as it relates to consumers, communities, and the environment. RunawayTrain Productions shot in multiple locations including Denver and Boulder using a Sony-EX3 high definition camera.

 Post production involved the use of complex 3d and 2d animation, stock footage, and live action to illustrate our culture’s transition from analog to digital as the fundamental difference between legacy technology and Xcel Energy’s new SmartGrid system.

Western Dairy Association video created by RunawayTrain Productions

This Project for the Western Dairy Association takes a whimsical strategy on promoting the dairy industry.

Western Dairy Association – “Cow Caregivers, Earth Caretakers”

 The Western Dairy Association wanted to produce a creative and informative marketing piece to raise awareness and enrich the image of dairy farmers in the state of Colorado.  The result was a warm and engaging animated video that garnered regional Emmy and National Telly top honors for design.

 RunawayTrain Productions used a book metaphor to chapter Western Dairy’s key concepts of family ownership, the ethical treatment of animals, and environmental stewardship through sustainability.  The design involved creation of a 3D book with turning pages as transitions. The 3D elements were created using 3D Studio Max and added to the final composite using Adobe After Effects.

 Interviews with dairy farmers were shot using RunawayTrain’s Sony-EX3 camera on the Comcast Media Center’s soundstage in Denver Colorado.  The set backgrounds were painted with a chroma key greenscreen allowing for later replacement with animated backgrounds. Carefully designed dolly and zooms were utilized to create segment transitions.

 In the post production process, award winning creative director Brock Sherman created still image cutouts from captured images and stock footage using Adobe Photoshop. Images were selected to reinforce themes of nutrient rich milk, family pride, care for animals, sustainability, integrity, and Americana. In the final composite all these elements were chroma keyed, motion tracked with camera moves, and treated with various filters to create a warm, engaging presentation that is consistent with the Western Dairy Associations overall marketing values.

 The Western Dairy Association’s “Cow Caregivers, Earth Caretakers” won both Regional Emmy and National Telly awards for excellence. The video was pressed to DVD for a direct mail campaign, occupies a prominent place in all WDA trade shows, and is featured on the Western Dairy Association website.  Western Dairy Association has had an overwhelmingly positive response to the video, and plans are already underway for next year’s project.

RunawayTrain Productions a Denver Colorado video company- writing, production and editing

RunawayTrain Productions specializes in the writing and production of commercials, marketing and sales materials, for print or television, industrial videos and corporate image campaigns as well as multi-media presentations such as flash and web-design, With the talent and ability to handle any project, simple or complex, our team has been entrusted by many organizations around the country to creatively and effectively craft messages that reach their target audience.

From digital video to HD, we have the capabilities to deliver your final product in traditional broadcast formats, to an array of non-broadcast electronic platforms.  Whatever your choice of communicating with your audience, we are fully capable to meet all of your multi-media needs.