RunawayTrain’s Last Call makes “Best Of” Screening 2011

Great news!! The Denver 48 Hr. Film Project results are in….Our short film, “Last Call,” has made the “Best of Screening 2011.” They judges chose the top 14 films out of all the entries and RunawayTrain Productions is in there.

“Best of” Denver Screening/Awards Ceremony
Friday, September 9th
7:30pm, $10 per ticket

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Emmy Nomination for RunawayTrain Productions

Emmy Nomination for RunawayTrain Productions

After taking the Silver World Medal in the New York Festivals®, RunawayTrain’s AIDS Awareness project is now up for a regional Emmy. The video entitled, Have You Been Tested? is a co-production with Takeda Entertainment, Inc. of Denver.

Brock Sherman, President of RunawayTrain Productions, got the nomination nod as Co-Director and Art Director. In reaction to the Emmy consideration, he said, “Everyone worked really hard to make this AIDS piece real and effective. I do think it’s worthy of being recognized as one of the best in community affairs out there right now and it’s great we were nominated.”

Winners will be announced at the 25th Annual Heartland Regional Emmy Awards in Denver on July 23, 2011. The Heartland Chapter is one of 19 that’s affiliated with the National Academy of Television Arts & Sciences (NATAS). Founded in 1947, NATAS recognizes the best in the television industry every year through the Emmy Award.

To check out this year’s Heartland Regional nominees, go to http://www.emmyawards.tv/

RunawayTrain Productions completes new Network ID’s for PBS Kids Sprout

Natisha Walton, Vice President and Executive Producer at RunawayTrain Productions co-produced the winter season of network IDs for PBS Kids Sprout.

PBS KIDS SproutSM is the first 24-hour preschool destination available on TV, for kids ages 2-5. It was created as a partnership among Comcast Corporation, HIT Entertainment, Public Broadcasting Service, and Sesame Workshop, the nonprofit educational organization behind Sesame Street®.

Shot on location in picturesque Breckinridge, Colorado, the heart of Colorado’s ski country, the pre production required weeks of location scouting, wardrobe, and casting.Says Walton: “Casting children can be a lot of fun, but it can also be challenging. You really never know how child actors will react the day of the shoot. You use your best judgment, but in the back of your mind you know they could be in a great mood during casting and not want to perform once they are on set. In our case we were very fortunate.”

Sprout is the #1 Kids On Demand service for young children, generating over half a billion orders to date. Sprout provides 60 hours of VOD programming each month, including 10-15 hours of Spanish-language programming (Plaza Sésamo®, Angelina Ballerina™, Barney & Friends™, Bob the Builder™,  Olly El Submarino™).

The IDs are live action and involved nearly 40 crew and talent for 2 days, and were directed by Marianne Fernsler of Sprout.

The finished products are currently running on PBS Kids Sprout.  Look for it on your local cable listings.

RunawayTrain Productions Awarded the Silver World Medal in the 2011 New York Festivals®

For the 2nd time in three years, RunawayTrain Productions boasts another win in the New York Festival® television and film competition. The AIDS Awareness video, entitled, Have You Been Tested? was a co-production with Colorado based Takeda Entertainment, Inc.

Brock Sherman, President of RunawayTrain Productions and the Co-Director/Art Director for the award winning piece says, “The video had a strong message and in working with our client, the Colorado AIDS Foundation, we were able to put some ‘on the street’ realism into it that I think made it stand out in the Society and Social Issues category.”

Have You Been Tested was shot on the Canon 5D with the talent credits of:

Executive Producer: Dawn Martin

Co-Executive Producer: Cynthia Aadal

Director: Scott Takeda

Co-Director/Art Director: Brock Sherman

Cinematographer: Ben McCoy

Field Audio: Steve Roseboom

Production Manager: Yvette Manculich

Creative Director:  BT McNicholl

Audio Post Production: Frank Durrett

The New York Festivals® is in its 54th year and recognizes the World’s Best Work™ in advertising and TV, Film & Radio programs.

International HD Production for RunawayTrain Productions

Location: Amsterdam

Feature:  One of the world’s biggest providers of electronic consumer lifestyle products finds new competitive success.

When BMGI, an international business problem-solving firm, helped global giant, Philips Consumer Lifestyle, target over 120 million euro in potential cost savings, they turned to RunawayTrain Productions to spotlight the details. Sample: “Not only was this project our first International location shoot, but this project was exciting because it involved multiple trips to Amsterdam and hiring a local crew,” says RunawayTrain’s Vice President and Executive Producer of the project, Natisha Walton.

The HD video news feature is a case study highlighting the partnership between BMGI and Philips, the leading consumer product supplier to major retailers across 150 countries. Along with the Lean Six Sigma training, the two companies actually collaborated and created an intense new business methodology called ‘Smartistics’ for its sales and marketing employees worldwide.

“It’s aimed at improving the decision making process in marketing. So we think of marketing as the classical four Ps; product, pricing, placement and promotion, and trying to understand what are the best combinations of all those various variables that are going to drive your market share and drive your profitability,” explained Greg Kinsey European Managing Director at BMGI.

RunawayTrain’s HD Production that highlights ‘Smartistics’ will help BMGI garner more business. They already have 40 active clients in over 20 countries.

RunawayTrain creates 3-D trade show display for AJA Video Systems

3-D isn’t  just for the movies…

If you’ve seen James Cameron’s Avatar, you realize what 3-D effects can add to the visual experience. But 3-D production is just for the movies right?

Not anymore.

Brock Sherman, Creative Director with RunawayTrain Productions is working with AJA Video Systems to create a 3-D video presentation for AJA’s trade show booth at NAB

(National Association of Broadcasters) convention April 12-15 in Las Vegas, Nevada.

Combining high definition footage shot on RED with custom animation created by RunawayTrain Productions AJA hopes to create a show stopper on the trade floor and increase the buzz about their new video production products.

“We have been working with AJA Video Systems for a couple of years now”, says creative director Brock Sherman, “They like the style of our 2-D motion graphics work, and they’ve had us create both marketing and training presentations for them. This year, they wanted to make a real splash at NAB and what better way than incorporating the hot new technology of 3-D.”

As marketers search for more eye catching visuals, and 3-D display technology becomes more affordable, (SHARP is advertising a sub $1000 3-D ready portable DLP projector) applications for 3-D content will infiltrate the corporate space. “We think this technology has some legs” says Sherman, “so we committed some brain cells into developing a workflow for 3-D content production using mostly our existing production tools”.

RunawayTrain Productions believes the investment will pay off and even though the AJA trade show project is a closely guarded work in progress, AJA is thrilled with the direction and excited for the impact it will generate. You can see it for yourself at NAB, April 12-15th at the convention center in Las Vegas.

Has Google Speech Recognition Come of Age?

closed caption on youTube

Automatic Closed Captioning

Until now, if you are hearing impaired or speak a foreign language, you’ve been cheated out on the nearly twenty hours of riveting viral video that is uploaded each minute to our beloved YouTube. Ok, maybe not all the content is that riveting, but credit Google for introducing state of the art technology so the hearing impaired and non-native language speakers can share in the magic of “The evolution of dance” and “Achmed the Dead Terrorist” videos….

“A core part of YouTube’s DNA is access to content,” said Hunter Walk, the product team lead for YouTube. “From day one, that’s what we were hoping to do with video.”

Denver Colorado’s RunawayTrain Productions is working with clients both public and private to integrate this new technology into new projects destined for YouTube. RunawayTrain not only believes this feature will allow videos to appeal more directly to foreign and hearing impaired audiences, but will give YouTube excellent data for searching videos and targeting ads to them. After all, a complete set of subtitles is the same as a transcript of the video. And you can upload subtitles for as many languages as you want.

For the viewers, most YouTube videos now include a “CC” button that, if pressed, will automatically generate the closed-captioning technology. Google’s speech-recognition technology processes the main audio track and generates the text on top of the video picture. As you can guess, this leading edge technology isn’t always perfect but it is a quantum step in communication, as well as a leg up for marketers.

Videos with captions display this small logo at the bottom of the player:  If a video includes captions, you can activate them by clicking the menu button located on the bottom right of the video player.

Adding captions to videos involves uploading a closed caption file using the “Captions and Subtitles” menu on the editing page. To add several captions to a video, you may have to upload multiple files. If you want to include foreign subtitles in multiple languages, upload a separate file for each language. There are over 120 languages to choose from and you can add any title you want for each caption.

Users can also edit and assist in the transcription. Any text editor can edit the machine transcription, Google executives said, and then re-upload it for others to use.

Check it out:

http://www.youtube.com/t/captions_about