RunawayTrain creates 3-D trade show display for AJA Video Systems

3-D isn’t  just for the movies…

If you’ve seen James Cameron’s Avatar, you realize what 3-D effects can add to the visual experience. But 3-D production is just for the movies right?

Not anymore.

Brock Sherman, Creative Director with RunawayTrain Productions is working with AJA Video Systems to create a 3-D video presentation for AJA’s trade show booth at NAB

(National Association of Broadcasters) convention April 12-15 in Las Vegas, Nevada.

Combining high definition footage shot on RED with custom animation created by RunawayTrain Productions AJA hopes to create a show stopper on the trade floor and increase the buzz about their new video production products.

“We have been working with AJA Video Systems for a couple of years now”, says creative director Brock Sherman, “They like the style of our 2-D motion graphics work, and they’ve had us create both marketing and training presentations for them. This year, they wanted to make a real splash at NAB and what better way than incorporating the hot new technology of 3-D.”

As marketers search for more eye catching visuals, and 3-D display technology becomes more affordable, (SHARP is advertising a sub $1000 3-D ready portable DLP projector) applications for 3-D content will infiltrate the corporate space. “We think this technology has some legs” says Sherman, “so we committed some brain cells into developing a workflow for 3-D content production using mostly our existing production tools”.

RunawayTrain Productions believes the investment will pay off and even though the AJA trade show project is a closely guarded work in progress, AJA is thrilled with the direction and excited for the impact it will generate. You can see it for yourself at NAB, April 12-15th at the convention center in Las Vegas.

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RunawayTrain Productions a Denver Colorado video company- writing, production and editing

RunawayTrain Productions specializes in the writing and production of commercials, marketing and sales materials, for print or television, industrial videos and corporate image campaigns as well as multi-media presentations such as flash and web-design, With the talent and ability to handle any project, simple or complex, our team has been entrusted by many organizations around the country to creatively and effectively craft messages that reach their target audience.

From digital video to HD, we have the capabilities to deliver your final product in traditional broadcast formats, to an array of non-broadcast electronic platforms.  Whatever your choice of communicating with your audience, we are fully capable to meet all of your multi-media needs.