Nationwide Network Coverage for RunawayTrain Productions Visual Talents

Airing on Public Television in 2012, the feature length, HD documentary film Green Fire: Aldo Leopold and a Land Ethic for Our Time explores the life of conservation legend Aldo Leopold in the early part of the twentieth century and the many ways his land ethic idea continues to be applied all over the world today. Emmy-Award winning narrator, Peter Coyote, is the voice of Aldo Leopold and Runaway Train Productions created the film’s graphic package.

“When we got the call from the U.S. Forest Service, who produced the documentary, we were thrilled to be a part of this project. What we ended up designing was a classic nature feel for the graphics, but we also wanted rich colors and modern aspects to them as well,” said Runaway Train Productions President, Brock Sherman.

“What is exciting about Green Fire is that it is more than just a documentary about Aldo Leopold,” said Leopold’s Foundation Executive Director Buddy Huffaker, “it also explores the influence his ideas have had in shaping the conservation movement as we know it today by highlighting some really inspiring people and organizations doing great work to connect people and the natural world in ways that even Leopold might not have imagined.”

Before airing nationally on PBS, premieres of Green Fire will take place in major markets around the country this year along with community screenings held by local organizers.

Still frame taken from GreenFire Open.

RunawayTrain Productions garners Regional Emmy

As reported by The Brian Allmer Media Network:

http://brianallmerradionetwork.wordpress.com/

Western Dairy Association’s (WDA) board of directors, dairy farm families and staff members met with Smart Slice Pizza partners on July 19 to celebrate a five-year, farm-to-fork partnership that resulted in the creation of a “smart”, fresh, healthy, low-fat pizza offering that can be delivered hot to schools.

Celebrating Smart Slice Pizza Partnership

The collaboration began with St. Vrain Valley School District’s request for a healthier pizza made with low-fat commodity cheese meeting USDA’s strict standards. Dairy farm families through WDA and Dairy Management Inc. teamed up with Domino’s Pizza and Leprino Foods to formulate, pilot test and roll out a new pizza that is delivered fresh and hot to schools; uses low-fat commodity cheese; is cost, labor and energy efficient; supports local business; AND would be eaten by pizza’s toughest critics – school kids.

“The partnership’s project not only won the approval of USDA and St. Vrain School District’s food service team, it won the taste buds of students. The program is now rolling out via Domino’s new national program,” says Cindy Haren, WDA’s chief executive officer.

To make the project even more successful, WDA’s film and educational materials which were developed to educate food service, school and community leaders, and parents won the region’s top news broadcast award, a Heartland Emmy Award.

The specifics of the award:

Informational/Instructional Feature/Segment
“Pizza Day – A Win-Win For Everybody”

Takeda Entertainment, Inc., Denver

Scott Takeda, Director/Writer

Daniel Dvorak, Director of Photography

Brock Sherman, Art Director

Tami Anderson, Senior Producer

Erin Johnson, Creative Director

Visit Western Dairy Association and see the video:

http://westerndairyassociation.org/schools/pizza-at-school/

RunawayTrain Productions creates 3-D production suite

Due to the increased demand for 3-D content, RunawayTrain Productions in Denver, Colorado has set up a dedicated a 3-D post production environment, enabling real time convergence adjustment with active monitoring.

Fresh off a Regional Emmy Award for Art Direction and a special effects Best of Show in the 48 Hour Film Project, Creative Director Brock Sherman sees 3-D as RunawayTrain’s next big growth area. “We’ve had some early success and it seems to be gaining momentum” says Sherman.

RunawayTrain Productions’ first foray into 3-D post production began by crudely converging stereo video streams using common DVE positioning. Sherman recalls: “We understood the basic techniques needed to create stereomedia but the tools were pretty primitive back then, and a lot of it was trial and error, so honestly, we guessed a lot. The biggest drawback was not being able to see the adjustments in a real time environment.”

After contracting to produce 3-D content for AJA Video Systems and several other clients, RunawayTrain decided a commitment to better hardware and software was necessary. Sherman continues: “Today’s software tools make the process so much more precise and the availability and reduction in price of 3-D monitoring really allows us to fine tune the convergence point for the best effects.”

RunawayTrain purchased Cineform Neo 3D, Dashwood 3d Toolbox, and a Panasonic VIERA® monitor with active glasses allowing the designer, producer, and clients to participate in the process. “We’ve found 3-D is very subjective based on content, proximity to the screen, and individual tolerance, so we see more eyes in the post production process as a good thing”.

RunawayTrain Productions participates in Albuquerque 48 Hour Film Project

48 Hour Film Project

The 48 Hour Film Project is a wild and sleepless weekend in which you and a team make a movie—write, shoot, edit and score it—in just 48 hours.

The internationally recognized contest format created in 2001 involves a crazy idea: to try to make a film in 48 hours. The big question back then was: “Would films made in only 48 hours even be watch able?” The answer was a resounding yes, and now eight years later and with more than 150 competitions having taken place around the world, it is amazing to consider the success of the Project.

This summer, Brock Sherman, creative director at RunawayTrain Productions, in Denver, Colorado teamed up with Scott Takeda of Takeda Entertainment, Inc. to try their luck at this exceptionally challenging event held in Albuquerque, New Mexico.

Sherman explains: “On Friday night, you get a character, a prop, a line of dialog and a genre, all to include in your movie. 48 hours later, the movie must be complete. When complete, they show it to the public at a local theater, usually in the next week. It’s a challenge and a lot of pressure, but we feel we’re up to it”.

The 48 Hour Film Project’s mission is to advance filmmaking and promote filmmakers. The tight deadline of 48 hours puts the focus squarely on the filmmakers—emphasizing creativity and teamwork skills. While the time limit places an unusual restriction on the filmmakers, it is also liberating by putting an emphasis on “doing” instead of “talking.” Last year nearly 40,000 filmmakers made 3,000 films in in 76 cities.

Check back with us to see how RunawayTrain Productions did ….. and the final video.

http://www.48hourfilm.com/albuquerque/

Sales Tools for Corporations

Hudspeth and Associates

RunawayTrain Productions in Denver, Colorado has been contracted by Hudspeth and Associates Inc., to develop a new series of capabilities briefs for its sales team. The primary assets will be developed using PowerPoint embedded with video elements, as well as a printed “leave behind” to provide the H&A sales force a cohesive branded message that is informative and memorable.

Rob Levitt, president of Hudspeth and Associates was named Ernst and Young’s “Entrepreneur of the Year” in the Rocky Mountain Region in 2009. Levitt was aware of RunawayTrain’s reputation for solid creative and high production values. “We had used RunawayTrain Productions for our brochure and web design and they exceeded our expectations, so when we decided we needed a capabilities brief presentation we knew who to call.”

“For years we had been developing our own marketing materials including our PowerPoint presentations, but after the positive response from our brochure and web design, we felt it was time to refresh all our collateral, and refine the brand” Levitt continues. Having a sales tool with a consistent, focused message helps our sales force communicate more effectively and ultimately close more business.”

The presentations are designed in a modular fashion enabling sales reps to easily tailor their message to a specific prospect without re-writing or “designing” their own slides.  Hudspeth envisions two base presentations one for public and one for private sales pitches, with optional slides and background templates, graphs and charts within the brand specifications.

“RunawayTrain Productions is primarily known for concept to completion video production services, but in this case PowerPoint was the right solution”, says Natisha Walton Vice President and Executive Producer. “Our goal is to create solutions that serve our clients’ needs, regardless of the deliverable. Sure, it’s PowerPoint, but we’ll make it sing”

Founded in 1999, Hudspeth & Associates, Inc. in Englewood, Colorado specializes in abatement services, general construction services and environmental remediation. This Small Business and GSA Schedule holder company is leading the way in general construction and remediation throughout the western United States.

After the capabilities briefs are distributed to the sales team, H&A plans a brand refresh including, a logo update, a design standards toolkit and a video production focused on H&A’s innovation and dedication in safety procedures.

RunawayTrain creates 3-D trade show display for AJA Video Systems

3-D isn’t  just for the movies…

If you’ve seen James Cameron’s Avatar, you realize what 3-D effects can add to the visual experience. But 3-D production is just for the movies right?

Not anymore.

Brock Sherman, Creative Director with RunawayTrain Productions is working with AJA Video Systems to create a 3-D video presentation for AJA’s trade show booth at NAB

(National Association of Broadcasters) convention April 12-15 in Las Vegas, Nevada.

Combining high definition footage shot on RED with custom animation created by RunawayTrain Productions AJA hopes to create a show stopper on the trade floor and increase the buzz about their new video production products.

“We have been working with AJA Video Systems for a couple of years now”, says creative director Brock Sherman, “They like the style of our 2-D motion graphics work, and they’ve had us create both marketing and training presentations for them. This year, they wanted to make a real splash at NAB and what better way than incorporating the hot new technology of 3-D.”

As marketers search for more eye catching visuals, and 3-D display technology becomes more affordable, (SHARP is advertising a sub $1000 3-D ready portable DLP projector) applications for 3-D content will infiltrate the corporate space. “We think this technology has some legs” says Sherman, “so we committed some brain cells into developing a workflow for 3-D content production using mostly our existing production tools”.

RunawayTrain Productions believes the investment will pay off and even though the AJA trade show project is a closely guarded work in progress, AJA is thrilled with the direction and excited for the impact it will generate. You can see it for yourself at NAB, April 12-15th at the convention center in Las Vegas.

Runaway Train helps launch 3D TV

Golf’s Masters Tournament to Be Broadcast in 3D

March 15 (Bloomberg) — Comcast Corp. will broadcast next month’s Masters Tournament in 3-D on a special dedicated channel, marking a first for golf and capitalizing on the growing popularity of the format spurred by films like “Avatar.” Comcast, the largest U.S. cable-television provider, will assist with production and provide 3-D distribution of the tournament, golf’s first of four annual majors, the company said on its Comcast Voices blog. RunawayTrain Productions is working on a promo video announcing the channel to be shown on Comcast’s OnDemand product.

Subscribers who have a 3-D-enabled TV or personal computer will be able to watch two hours of 3-D coverage a day on Comcast’s Masters channel when the tournament airs next month, The effort marks the first live 3-D broadcast of a major sporting event on TV. CBS Corp. and Walt Disney Co.’s ESPN, which share coverage of the tournament, will continue to broadcast in 2-D, said Steve Ethun, a spokesman for Augusta National Golf Club. The U.S. PGA Tour, the world’s largest golf circuit, experimented with 3-D production at the Sony Open in January. The 3-D feed wasn’t available to viewers at the time. Sony Corp. will sponsor and provide the technology and on-course cameras for the Masters 3-D broadcast, tournament officials said in a press release.

Comcast is joining a growing list of companies that are ramping up 3-D offerings as consumer demand for the technology grows. ESPN plans to start a 3-D channel in June. Discovery Communications Inc., Sony and Imax Corp. have said they’re creating a venture to introduce a channel in 2011. DirecTV said it’s embracing the technology and has plans to introduce three 3-D channels in June.“We’ve been experimenting with different holes and camera angles, and so far the test footage looks fantastic,” Derek Harrar, Comcast’s senior vice president of video, said in an interview.

U.S. box-office sales set a record last year, boosted by the 3-D epic “Avatar,” the highest-grossing movie of all time. “Alice in Wonderland,” the 3-D version of Lewis Carroll’s tale, topped the box office the past two weeks, bringing in $208.6 million in ticket sales for Disney.

Sony, Samsung Electronics Co. and Panasonic Corp. are introducing 3-D TVs this year. The portion of U.S. households that will have a 3-D television set in four years will rise to 45 percent from 3 percent this year, according to U.K.-based research firm Futuresource Consulting.