International HD Production for RunawayTrain Productions

Location: Amsterdam

Feature:  One of the world’s biggest providers of electronic consumer lifestyle products finds new competitive success.

When BMGI, an international business problem-solving firm, helped global giant, Philips Consumer Lifestyle, target over 120 million euro in potential cost savings, they turned to RunawayTrain Productions to spotlight the details. Sample: “Not only was this project our first International location shoot, but this project was exciting because it involved multiple trips to Amsterdam and hiring a local crew,” says RunawayTrain’s Vice President and Executive Producer of the project, Natisha Walton.

The HD video news feature is a case study highlighting the partnership between BMGI and Philips, the leading consumer product supplier to major retailers across 150 countries. Along with the Lean Six Sigma training, the two companies actually collaborated and created an intense new business methodology called ‘Smartistics’ for its sales and marketing employees worldwide.

“It’s aimed at improving the decision making process in marketing. So we think of marketing as the classical four Ps; product, pricing, placement and promotion, and trying to understand what are the best combinations of all those various variables that are going to drive your market share and drive your profitability,” explained Greg Kinsey European Managing Director at BMGI.

RunawayTrain’s HD Production that highlights ‘Smartistics’ will help BMGI garner more business. They already have 40 active clients in over 20 countries.

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Nationwide Network Coverage for RunawayTrain Productions Visual Talents

Airing on Public Television in 2012, the feature length, HD documentary film Green Fire: Aldo Leopold and a Land Ethic for Our Time explores the life of conservation legend Aldo Leopold in the early part of the twentieth century and the many ways his land ethic idea continues to be applied all over the world today. Emmy-Award winning narrator, Peter Coyote, is the voice of Aldo Leopold and Runaway Train Productions created the film’s graphic package.

“When we got the call from the U.S. Forest Service, who produced the documentary, we were thrilled to be a part of this project. What we ended up designing was a classic nature feel for the graphics, but we also wanted rich colors and modern aspects to them as well,” said Runaway Train Productions President, Brock Sherman.

“What is exciting about Green Fire is that it is more than just a documentary about Aldo Leopold,” said Leopold’s Foundation Executive Director Buddy Huffaker, “it also explores the influence his ideas have had in shaping the conservation movement as we know it today by highlighting some really inspiring people and organizations doing great work to connect people and the natural world in ways that even Leopold might not have imagined.”

Before airing nationally on PBS, premieres of Green Fire will take place in major markets around the country this year along with community screenings held by local organizers.

Still frame taken from GreenFire Open.